It's still rare for local music promoters to call on local choruses for their concert series, but it's beginning to happen. Months ago the Folsom Lake Community Concert Association announced that it was sponsoring Folsom Gold's Christmas program as part of its season, with Dec. 14 & 15 performances at the Harris Center at Folsom Lake College.
Now, the recently reorganized, 60-year-old Sacramento Community Concert Association has announced it 2013-14 season, and half of its 6 regular concerts include choral groups. First up, on September 29 is a program that will include the Vocal Art Ensemble, plus guitarist, Matthew Grasso. Then on November 17, the Sac State Jazz Singers and C-Sus will share the stage with the Doug Pauly Quintet. And finally, a February 22 program will include the UC Berkeley Gospel Chorus.
All these concerts will take place at the SCCA's new venue: Westminster Presbyterian Church.
For choral groups, this represents a very promising trend. Many choruses struggle to build their audiences, and here are community concert associations with their own regular patrons, many of whom may never have experienced a local chorus. Considering the wealth of entertainment potential in local choruses, this looks like a win-win.
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